Jay’s Shadowlight Coaching

Truth. Transformation. Trust.

I Am James “Jay” King-Cantway—Certified Alcohol and Drug Counselor (CADC, Oregon), justice-impacted man, and someone who has walked through the fire and come out determined to help others rise.

I HAve worked with professionals hiding addiction, reentry clients with co-occurring disorders, and people in crisis. My coaching is about more than sobriety—it Is about identity, stability, and becoming who you were meant to be.

You do NOt have to fall apart to get help. You just have to stop pretending you Are fine.

Coaching for Businesses

Coaching is essential for business because it contributes to developing skilled and motivated employees. It fosters a positive workplace culture, helps businesses achieve goals, and keeps them competitive in dynamic markets.

It's an investment that can yield significant returns in terms of improved performance, innovation, and satisfaction. Check some of the companies that have been helped by CoachAva: